Ian Armstrong
UX Architect

Rolland in Emile Font

Recombobulating Things is my Specialty

Pentel Graphgear 1000

I’m a big fan of user validation and simplicity; a hybrid designer, coder, and copywriter with a BA in advertising and a couple tech booms worth of experience at building things.

I have an obsession with pain points and ways of making things easier to use. I believe a UX designer is part creative, part leader, and part method actor; and that piquing a user’s curiosity is the key to engagement. I’m an evangelist of the five roles of UX within an agile environment: research, information/interaction design, graphic design (UX/UI), front end coding (UX Engineer), and copywriting.

I’m also a certified scrum master and product owner so I’d rather lead a team of horses than try to be a unicorn. I’ve gotten very good at it.

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